The New Idea

After the failure of last weeks pitch I decided to abandon the Original idea and go with my second choice and modify it slightly.

The idea was to have the advert shot at the level of a homeless person, comparing the differences. The new idea is to have a 1st person time lapse from the perspective of the homeless person, with a voiceover, if possible performed by a homeless person, if not then an actor, reading on of the stories framework have.

I've decided, based on the 151s battery life & memory capacity, to shoot this roughly 30 minutes before dusk, so as to incorporate the sunset and give the greater impression of time passing. If not I was planning on shooting at rush hour on a busy street, to get the biggest crowd as possible to show the extent to which homeless people are ignored by the vast majority.

I was  planning on shooting it one of three ways:

A- Camera tilted up to show faces

B- Camera deliberately tilted in a way that doesn't capture faces

C- Camera not at all tilted so as to film from the waist down

With A the idea is showing the faces of the people who ignore homeless people, and showing how many of them there are. Many people see homeless people as faceless urchins on the street, however they see the people who ignore them.

B is shot in a way that does not show faces, to make the crowd the faceless entity and emphasise the girth of the crowd.

I liked C as a shot as it shows the level at which the homeless are put on, as a lower being. With the camera filming mostly feet it will show the contrast between the crowd moving around their day to day lives and how a homeless person may be in one place for whole hours of the day.

I plan on talking to framework to see if one of the people they help would like to tell his story for the voiceover, and if they are unhappy recording then i will get an actor for the voiceover instead.