Tuesday 12 October 2010

My Design Process

I see my design process as being fairly simple and straightforward. Lets say I'm planning on photographing something, I may get an idea of where or what I'm shooting, as well as what time of day I'll be shooting at.
That is the raw information I need to shoot, so from there I’ll test the idea, run through the process in rough so that I can see how it comes out. More often than not this original will show me what I’ve done that can be improved upon. This may involve switching the angle or the whole subject.
The idea can change overnight, either through discussing whether it's as good an idea as originally thought or simply through an epiphany of a greater idea. A lot of the time I can go through eight or nine ideas on improving the shot and then throw it all out of the window and go back to the original plan. I like to think I work on a simple strategy; develop an idea, go out and test it, determine what worked and what didn't before going off and seeing what can be done to improve the idea.
The issue with being so readily rushing to change is that I often get carried away and change the original idea to something that, for reasons unknown to myself, is terrible, for example if I was shooting a guy on a BMX I'd make alterations to what he was doing, despite having no knowledge on what would work in relation to a BMX.

In the end I like to think what I do is what I think works, and so whether it's good or bad, it's still my idea in my style, therefore only I can say I'm wrong.

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